The new academic year marks the launch of a refreshed look and feel for all College publicity materials, including the website, signage, stationery and prospectus. A great deal of consultation and creative energy has been devoted to this important landmark in the College’s presentation of itself to visitors, parents, pupils, Old Alleynians and the wider community. This process forms part of a Strategic Development Plan 2010-19 and complements an architectural masterplan aimed at transforming the College and its built environment in the years leading up to our 400th anniversary in 2019.